Showing posts from December, 2015

6 Bold Predictions for Digital Marketing in 2016

November 12, 2015 Chad Pollitt

As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.

What does next year hold in store for our industry? There’s no way of knowing for sure, but below is how I see things shaping up for next year.
1. Social media traffic to most websites will decline The more people go in-app with their social media use, the more it will appear as though social traffic is on the decline. In actuality, it’s likely an attribution error. Many mobile apps strip out what’s known as UTM parameters from links or simply obfuscate itself as a source. This causes analytics programs to view the traffic as direct as opposed to social or referral.
Also, Twitter has been making changes to its API as of late, the result of which has led to the disablement of some third party software and the ability to track tweet counts for s…

7 Game-Changing Marketing Trends To Tackle in 2016

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6 Instagram Testing Strategies for Social Marketers

By Lucy Hitz – Nov 4, 2015
Simply Measured
We constantly recommend testing your social content, but which attributes should you be testing against each other? If you’re looking for some new ways to test and optimize Instagram content, then you’ve come to the right place.
Specific Link in Bio vs. No Specific Link in Bio Are you struggling to find a way to convert to get your Instagram followers to your website? Whether you sell sweaters or B2B software, this is likely a relevant concern for your brand.

Here’s one way to test how well Instagram is working as a website traffic driver for your brand.
For one week, post a different picture or video each day which directs followers to your Instagram bio, where you include the same Bitly link to a specific landing page for the entire week.
The following week, make the link in your Instagram bio a generic link to your brand’s main page.
Note the difference in traffic to the landing page from the first week …