Showing posts from April, 2016

How to Set Social Media Goals and Define Success

By Jay Shemenski – Apr 26, 2016
2016-04-27T11:58:03+00:00Jay ShemenskiBlogger ExtraordinaireSimply Measured
How to Set Social Media Goals and Define Success2016-04-27T11:58:03+00:00Jay ShemenskiBlogger ExtraordinaireSimply Measured One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. There is an assortment of numbers to choose from, ranging from the much-maligned “vanity” metrics to advanced data, like Lifetime Value of a customer: Customer Acquisition Cost (LTV:CAC).
How to Create a Monthly Social Media Report Download With many options and little precedent, a lot of marketers and social media managers are left asking, “Where do I start?”
First, and most importantly, you need to establish the ultimate bottom line goal. This goal can come in the form of something like increasing sales or generating leads or lowering customer acquisition costs or simply bui…

How to Grow Your Business on Instagram Organically

April 8, 2016

Instagram can be a great marketing tool for your business, but how do you turn your Instagram followers into customers? Meowbox is a cat-related startup with over 500,00 Instagram followers, and they’ve built their business through Instagram (and cute cat photos). They increased their Instagram followers 10x in a single year, with zero ad budget. Read on to learn about how you too can get more followers on Instagram and grow your business organically, without a budget!

Meowbox is a monthly subscription box dedicated to cats, and every month you get 5-7 unique goodies, so your cat never gets the same treat or toys twice. Each box is hand personalized with your cat’s name(s), and there’s also an emphasis on hand-made items you can’t find anywhere else. We caught up with Meowbox co-founder Olivia Canlas to chat about their Instagram strategy and what goes on behind-the-scenes of their popular Instagram account.  Here are 6 tips to help you get more followers on I…