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5 Smart Ways to Use Google Analytics

5 Smart Ways to Use Google Analytics

By Jamaica Sanchez | April 3, 2013 | Business | Google | Statistics and Analysis

If you’re looking to track the effectiveness of your pay per click campaign, Google Analytics has you covered, no question. However, there’s much more to Google Analytics than just checking PPC management or your website visits. That is just the tip of the iceberg.

In this article, we’ll take a closer look at how you can effectively use Google Analytics’ goal setting tool.

Ask yourself these five key questions and let Google Analytics guide you to an evergreen path.

Do My Visitors Actually Read Stuff On My Site? – Track Visitor Engagement “Are my users engaged with my site?” This is probably the single most important question you can ask. Google Analytics will not magically tell you that “Your visitors love your site because they are very engaged in it.” No. To determine whether your visitors are engaged, you can track how long they stay on your site. Longer stay = en…