Showing posts from July, 2016

10 Terrific Instagram Tools for Business

by Carlo PacisJuly 5, 2016

Unless you’ve been living under a rock for the past several years, you’re aware of Instagram’s rise to prominence as a platform for more than artsy photos of ice cream and early-morning hikes. It’s now a powerhouse social network for marketers that rewards great content.

If social media is part of your marketing strategy, chances are you’re already using Instagram… and we both know using Instagram is so much more than just a photo-posting application.
There are so many awesome tools for Instagram – visual editing, analytics, content management, sales – it might be hard to know where to start.
In this article I’ve compiled 10 of the best Instagram tools to keep in your Instagram marketing toolbox.


#1. VSCOPrice: Free
Available For:iOSAndroid
VSCO is a constant staple on the App Store’s “Top 100 Free Apps” list, and for good reason.
Though one of VSCO’s primary features is its…

How to Use Social Media to Build Brand Trust

by Lauren Smith

Lauren Smith is a Boston-area content strategist who has written hundreds of posts and reports on email marketing and design. She’s passionate about creating great subscriber experiences and helping the world send better emails. Lauren currently heads content marketing at Litmus, a web-based email creation, testing, and analytics company. In her spare time, she enjoys trying out new recipes, traveling, and debating the Oxford comma.

Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help build brand trust and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals.

So, how do you use social media to build brand trust? What goes into building this trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula a…