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Email Development Best Practices

Original article URL: https://www.emailonacid.com/blog/article/email-development/email-development-best-practices-2/

Email development can be a daunting task. Many new email developers, or web developers who are new to email, find that the complex and multi-layered email client ecosystem causes endless headaches; a fix for one client breaks their email in three others, or a simple float functions in only half of the email clients available.

The best practices that we outline below cover both email design and email development. Keeping these best practices in mind can save you hours of hair pulling down the road. Even with these best practices, don’t forget to test your email. Finicky email clients are just one of the many reasons why you should test your email code every time. With Email on Acid, you can see what your design will look like in more than 70 clients and devices. Email Design Use Single Column Design Keep the email design simple to make life easy! A single column design is …