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Showing posts from January, 2013

How to Run a Successful Social Media Contest

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How to Run a Successful Social Media Contest By 
Published May 24, 2011 
Are you planning to run a social media contest (like this one)? Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
So if you’re thinking of running a contest or sweepstakes, here are some key considerations.
Start With the End in Mind Before jumping into a social media promotion, there are several important questions to ask:
What are your marketing objectives?Be clear and realistic about what you hope to accomplish. Are you looking to generate leads or Likes, engage o…

5 Ways Marketers Can Use Instagram

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5 Ways Marketers Can Use Instagram By 
Published January 23, 2013  Have you noticed how more marketers are using images in their social media marketing?
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
Why Instagram? In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.
However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to:with visuals and short messages.
Search for "marketing" on Instagram. When creating your marketing strategy, do not forget about this g…
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7 Social Media Trends for Consumers: New ResearchBy 
Published January 16, 2013  Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in MobileThe survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet. Mobile and particularly apps are where people are spending their social networking time. Key Takeaway: When it comes to consuming social content, it’s all about mobile. For…

4 Ways to Boost Your Facebook Engagement With Promotions

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4 Ways to Boost Your Facebook Engagement With PromotionsBy 
Published January 8, 2013  Do you want to boost your Facebook engagement? Are you wondering if promotions will help? 79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority! While there are many core methods for increasing engagement such as creatinghighly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions. Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives. Selecting the Right Type of Promotion for Your PageA key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?” The answer: It varies. Certain promotion types lend themselves to different objectives. In addi…