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How to Customize Your Social Share Buttons for Increased Traffic

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By 
Published December 18, 2013 
Are you happy with how social share buttons work on your website?
Do they auto-populate with information that makes your brand look good on social networks?
To maximize the benefits of social sharing on your website, you need to makesure  your social share buttons contain customized messaging that’s easy for your readers to use and benefits your brand.
In this article, I’ll focus on how to optimize the top social share buttons for your website.
What’s an Optimized Share Button? An optimized share button automatically generates a sharable message with custom information for your brand.
Here’s an example of a social share button tweet that’s not optimized with custom information.
Here’s an example of a tweet that has not been customized.
While the product ID number shows in the URL, the tweet is missing the brand’s Twitter handle and hashtags. Including these items would help the brand increase followers, reach and engagement.
Here’s an exa…

How to Get Employees to Embrace Social Media

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By 
Published October 24, 2013  Are you struggling to get your social media activities off the ground?
Do you want to get more people inside your organization to support your social media activities?
If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.
In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.
#1: Define the End Goal First, identify how and why social media will be used to meet specific business and brand goals.
For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.
Clearly define realistic, concrete and measurable goals to give your team objectives to pursue.
Define your goals to create the internal structure you need for your social media presence. Image source: iStockPhoto. #2: Create a Social Media Task Force Depen…

Mobile Social Media Exploding According to New Research

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By 
Published December 3, 2013   Are you looking for the latest trends in social media marketing?
Has your business kept up with the growing mobile social media opportunities?
New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.
Here’s a summary of the latest research…
#1: Facebook Mobile is Largest Source of Social Traffic According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013!
There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).

Mobile is a powerful source of social traffi…

Why only 1 in 6 fans see your Facebook page updates & how to fix it + what is Edgerank?

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byAnna Gervai

I don’t mean to alarm you but if you’re doing what most companies are on Facebook, then it’s quite likely only 1 in 6 of your page’s fans actually see your carefully thought out Facebook updates from your business page in their news feed. The cause? Facebook’s Edgerank.
If you don’t know what Facebook’s Edgerank is and why the time and effort you’re putting into your company’s Facebook page isn’t returning the business results you hoped for, then this article is for you; so grab a cuppa and let’s fix the 1 in 6 problem for your page right now with this easy to follow to do list (here’s the research to read later on how many fans on average see Facebook page updates by the way).
What is Edgerank? Firstly, I thought I’d throw a bit of education your way on what Facebook’s Edgerank actually is.
You’re probably aware of Google’s algorithm that reviews in a long list of factors to decide who ranks where in search results. Well Edgerank is like Facebook’s version of that algori…

Social Media Marketing For Small Businesses: How To Hang Onto Every Fan And Follower

By Lisa WirthmanPosted:10/23/2013 8:31 am EDT Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep. As of May 2013, 72 percent of online adults were using social networking sites, according to Pew Research Center. In addition, MBA Online reports that 8 in 10 social media users in the U.S. would rather connect with companies via social media than via corporate websites. And, social media campaigns have been shown to be more effective in generating quality leads. By now, most small business owners understand that they can’t afford to ignore this important marketing channel. But once you’ve built up a fan base of social media followers, the often-ignored dilemma is, how do you keep them? While some companies go as far as paying for subscribers, quality of engagement is more important than quantity of followers. “Social media users thrive on me…

create an internal social media structure

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How to Get Employees to Embrace Social Media By 
Published October 24, 2013 
Are you struggling to get your social media activities off the ground?
Do you want to get more people inside your organization to support your social media activities?
If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.
In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.
#1: Define the End Goal First, identify how and why social media will be used to meet specific business and brand goals.
For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.
Clearly define realistic, concrete and measurable goals to give your team objectives to pursue.
Pin It Define your goals to create the internal structure you need for your social media presence. Image source: iSto…