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Showing posts from March, 2019

A Quick, Ten Step Method For Documenting Business Processes

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This method works best when all participants can see what’s being created by using a flip chart or white board. Make sure you have the right people in the room who know what’s involved in accomplishing the process.

I discuss this and more in the free Process Improvement Playbook: Overcoming the Hurdles of Manual Processes in the Workplace.
Step 1 – Process Name. To get started, write the name of the process along with a description on the flip chart.
Step 2 – Process Boundaries. Identify the start and end points of the process. What triggers the process to start? How do you know when it’s done?
Step 3 – Process Outputs. Identify what’s produced by the process.
Step 4 – Process Inputs. Identify what’s needed to perform the process and where it comes from (e.g. paper, web, fax, etc.)
Step 5 – Process Activities. Brainstorm the activities (what) that need to be done to get the process from start to finish. State these in a verb / object format (e.g., approve request, sign paperwork, dis…

How to create irresistible re-engagement emails

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It’s a fact. A hard one to swallow but one you have to learn to live with as a marketer. I’m talking about subscribers who stop engaging with your emails.
Loss of email engagement can be bad for business in more ways than one. The first is that disengaged subscribers can result in a loss of revenue. The other reason is that emails that go unopened reduce your sender reputation, resulting in higher chances of your emails being sent to the SPAM folder.
There are many reasons—some you may never know—why subscribers disengage.



Image Source: Emma

Knowing those reasons will help you design a robust email marketing strategy that will have higher engagement rates. Let’s quickly run through some of the most common reasons subscribers disengage. 4 main reasons subscribers disengage from your emails Before we look at how you can craft the perfect re-engagement campaign, it’s important to understand the reasons behind subscriber disengagement. 1. Change of email address. One reason your engagemen…

What makes an email bounce? What marketers need to know

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You put your heart and soul into email campaigns for your clients. You spend hours selecting just the right graphics, writing relevant copy, and segmenting your audience so your content goes to just the right inboxes. That’s why it hurts to see an email bounce. Although this might frustrate the perfectionist inside you, bounces are completely normal in email marketing. You can’t avoid them entirely, but you can maintain a healthy email bounce rate.
Certain factors you can control, but others you’ll have to leave up to the email powers that be and adjust your tactics accordingly.
This blog will go over what makes emails bounce and how to keep your bounce rate low. What does an email bounce mean? Email bounces are like the “return to sender” of the email marketing world. They mean that your email service provider could not deliver the email you sent for any number of reasons. According to Better Bounces, 31 billion emails bounce every day, which means it happens to virtually all busine…

The Latest On Accelerated Mobile Pages

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AMP Update: The Latest On Accelerated Mobile Pages
Erik Newton
Websites that aren’t optimizing for site speed are setting themselves up for poor rankings, high bounce rate, and bad user experience. An estimated 40% of people will click off a site that doesn’t load in 3 seconds or less. For a business as large as Amazon, a single extra second in load time can therefore translate to loses as high as $1.6 billion per year.

A few years ago, long page loading times on mobile led Google to begin work on a collaborative effort to create AMP, or Accelerated Mobile Pages. These pages are designed to load lightning fast, improving the user experience across the web. In the years since their first development, they have caused debate but also spread across the digital ecosystem.



The value of AMP lies in its ability to help brands create fast, effective sites. Since this development has been around for a few years now, we thought we would take a look at the evolution and path of this strategy to …