Showing posts from February, 2014

5 Ways to Make Shareable Images That Drive Traffic

Published February 26, 2014 
Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement? People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitterare getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting not…

Stop What You’re Doing and Get a Content Strategy Already

A hot toddy may prove a formidable opponent to the occasional scratchy throat, but when it comes to remedying what’s ailing your content strategy, it’s going to take a lot more than a few swigs of booze. (Sorry, liquid inspiration may be good for a lot of things, but building your content plan isn’t one of them.) Oh, and before you call “Booyah!” on us, spoiler alert, hiring a slew of people from oDesk to produce content isn’t a strategy either. Elance? Nope. Guess again. Fiver? Please. Now, don’t get us wrong. Those are all wonderful sites for outsourcing tasks, such as writing, social media posting, and the like, but to create and manage an overall strategy? Not so much. What’s the difference between content strategy and content marketing, anyway?  According to Kristina Halvorson in “The Discipline of Content Strategy,” the former is defined as “plans for the creation, publication, and governance of useful, usable content… Otherwise, content strategy isn’t strategy …

How to Master Facebook Marketing in 10 Days

43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.
Clearly, Facebook has become a key marketing piece for business success. But how do you make that happen on limited time and budget? That's where this online ebook comes into play. Scroll through to learn how you can master Facebook marketing in just 10 days. Don't have time to learn it all right now? Take it one day at a time by simply using the navigation above. Good luck!
Table of Contents10 Days, More Engagement, More SalesDay 1: Watch and LearnDay 2: Understanding Facebook Best PracticesDay 3: Learn the LingoDay 4: Add to Your PageDay 5: Create a Content CalendarDay 6: Understanding Edgerank and the Art of EngagementDay 7: Put on a ShowDay 8: And the Winner Is... Your BusinessDay 9: Run a Targeted Ad CampaignDay 10: Gaining Some InsightsFace Forward 10 Days, More Engagement, More Sales With its 950 million users, Facebook has become the world’s meeting place.
But, …