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Showing posts from April, 2011

Top Tips to Increase Engagement on Your Facebook Page

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Top Tips to Increase Engagement on Your Facebook PagePosted on April 19th, 2011 by Courtney Mills Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared.The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success of a Facebook post.Here are the main outcomes from the report:Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST)Thursday and Friday have 18% more engagement than other days of the week, suggesting that Facebook is a procrastination tool when people are itching to get out of the officePosts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters15% more engagement with a question at the end of a post than if the quest…

Refuting Debunked SEO Practices

Refuting Debunked SEO PracticesI came across an interesting blog post from ISEdb.com that was titled: “16 SEO Tactics That Will NOT Bring Targeted Google Visitors” where Jill Whalen was discussing strategies that she felt were no longer valid seo tactics. I have reposted some of the points here and have added in my comments on each. Jill’s posts are in green italics.Individually these tactics amount to very little; on this point I agree. However, add them up together and they become significant to your rankings. Being so absolutely “Google-centric” in your tactics is going to hurt you in the long run. Suppose there was no Google? (scary I know…) then you would have to redesign your sites for other search engines that may put more weight on these signals.Meta Keywords:“Lord help us! I thought I was done discussing the ole meta keywords tag in 1999, but today in 2011 I encounter people with websites who still think this is an important SEO tactic. My guess is it’s easier to fill out a k…

Practical Tips for Making the Most of Your Social Networking Efforts

Posted on April 5th, 2011 by Stacy KaracostasThese days, everyone is busier and business–entrepreneurs even more so than most people. Once you add social networking into the marketing mix it’s easy to be downright overwhelmed.So to help you get more done with less effort, and attract more followers on your social networks, I’ve got a terrific article for you by guest authors Tonilee Adamson and Bobbye Brooks, co-founders Media4Women.These tips are sure to help you grow your small business with less effort…Social Networking 101: Top 5 ways to attract more followers on social networking outletsBy Tonilee Adamson and Bobbye Brooks co-founders Media4WomenSocial networking can seem overwhelming to some of us, especially when we are looking at an empty Facebook page with no friends or a Twitter page with no followers. Building a following takes time, but if we take some basic steps, we will see our social networking expand faster than one might think. Here are our top 5 ways to attract more…