Search in 2019

Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became the primary digital focus for many marketers. Yet, SEO cannot exist without content, and I am happy to report that the search industry has reached maturity when it goes back to basics: recognizing that content is the most important and fundamental part of the marketing puzzle. Now, with SEO maturing so quickly, there are still many misconceptions and misunderstandings around it. Those misconceptions may impact the content marketing process in a not-so-positive way. Let’s clear things up a bit: 1. SEO Has Become Much More Integrated and Diverse SEO used to be standalone: no one had any idea what SEOs were doing and how they got pages ranked. Many SEOs would ignore very important digital marketing aspects, including user experience, brand building, etc. The only purpose was to get a page ranked. These days it’s finally different: SEO is jus…

Email Development Best Practices

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Email development can be a daunting task. Many new email developers, or web developers who are new to email, find that the complex and multi-layered email client ecosystem causes endless headaches; a fix for one client breaks their email in three others, or a simple float functions in only half of the email clients available.

The best practices that we outline below cover both email design and email development. Keeping these best practices in mind can save you hours of hair pulling down the road. Even with these best practices, don’t forget to test your email. Finicky email clients are just one of the many reasons why you should test your email code every time. With Email on Acid, you can see what your design will look like in more than 70 clients and devices. Email Design Use Single Column Design Keep the email design simple to make life easy! A single column design is …

Good Relationships = Happier and Healthier

"Good relationships keep us happier and healthier. Period."  "When we gathered together everything we knew about [these participants] at age 50, it wasn't their middle-age cholesterol levels that predicted how they were going to grow old," said Waldinger, in his now famous TED Talk entitled "What Makes a Good Life? Lessons from the Longest Study on Happiness.""It was how satisfied they were in their relationships. The people who were the most satisfied in their relationships at age 50 were the healthiest at age 80." "Good relationships don't just protect our bodies; they protect our brains," Waldinger continued. So, how can you cultivate better relationships? That's one of the questions I explored in my new book, EQ Applied: The Real-World Guide to Emotional Intelligence. I pored over additional research from various neuroscientists, the Gallup organization, even Google. What did I find? Simply put, that great relationship…