Posts

GDPR Digital Marketing

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Mark Aspillera “Hi, we just updated our privacy policy…” The odds are that you’ve received a bunch of emails the past few weeks that read like this: and from a variety of different software and service providers (including BrightEdge.) If you didn’t know already, the reason for this sudden torrent of privacy updates is the European Union’s rollout of the General Data Protection Regulation, or GDPR, which went into effect on May 25, 2018. The regulation, which seeks to standardize laws for data protection and privacy across the member nations of the EU, sent many companies into overdrive to update their software products, websites, and other assets to be GDPR compliant. It also might have led some marketers to believe that The more likely reality, however, is that GDPR regulations will be a good thing for digital marketing campaigns, as digital marketers will have a more transparent view into how much of their website audience is genuinely interested in being contacted to receive a news…

What is a Retina display?

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What is a Retina display? We explain the definition, pros and cons of Apple's Retina - and Retina HD, Super Retina HD, Retina 4K and 5K - displays. Plus: which iPads, iPhones, iPods, Macs and MacBooks have a Retina screen? By | 24 Jan 18 Contents> Basic Retina screensRetina 4K & 5KHow does a Retina display compare to non-Retina?How does this compare to rival products?Retina HD & Super Retina HDWhich Apple products have Retina displays? Retina is an Apple marketing term for which there's no concrete definition: put simply, a Retina display is any screen Apple has decided to call that. There are however, features which set Retina displays apart from non-Retina screens.
In this article we explain the features of Retina screens (along with their more advanced Retina HD and Super Retina HD cousins), list the Apple products which have them, and try to give an idea of whether these screens are worth the premium you pay for them.
Basi…

Improving Your Email Results

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The Ultimate Step-By-Step Guide To Improving Your Email Results with Jay Baer Convince & Convert My friend Tom Webster from Edison Research has a fantastic saying: “the plural of ‘anecdote’ is not “data.” But so many email programs today are governed by what we believe to be true based on stories we’ve been told, or stories we choose to tell ourselves. Even now, in 2018, with a cavalcade of available data the size of Jay-Z’s ego, we still aren’t often managing email in a fully data-driven way. It's said that, "if you cannot measure, you cannot improve.” That’s not entirely right. I would say it this way: “if you don’t measure, any improvements you make are probably a happy accident.” The success of any email marketing program should rely heavily on your ability to carefully gauge both your successes and your mediocrities. By monitoring the most important aspects of your email programs and individual sends, you can make well-informed decisions about the elements that requ…

Maximizing GMB’s Newest Features for Your Business

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Search Engine OptimizationOctober 16th, 2017 By  In 2017, Google has proven once again that if there is one thing that never changes, it’s their ability to continuously change. We keep track of all the significant Google My Business changes, tests and rollouts and it is already over thirty items long for this year alone. Here’s just a small sample.
(January) Google defaults to 4+ review average for “best” searches (US only)(Feb-March 2017) Google rolls out 3-pack ads.(March 2017) Google rolls out moderation on desktop to Level 5 Local Guides. A few weeks later it rolled out to everyone.(April 2017) Google adds menu field to GMB.(April 2017) Google adds bulk insights. To say that it is important to stay on top of all the changes as a marketing agency or consultant goes without saying. Staying on top of all the changes for a business owner is important too. And this is becoming more and more the case with the rollout of some specific GMB features that require constant suppor…

How to Create a Curated Newsletter

There’s a sea of opportunities when you get started with a curated newsletter. The following steps will help you stay on track and launch your newsletter successfully.
Step 1:  Determine the scopeThe most important thing to consider when launching your newsletter is the focus of its content. This should closely match both the interests of your audience and the area in which you want to establish your authority. You should also consider whether the content you include stands in the top, middle, or bottom of the marketing funnel so you can provide relevant resources to readers who are in different stages of the buyer’s journey.
For example, an agency specializing in paid advertising for small and medium-sized businesses will be sharing top-of-the-funnel resources on how to get started with keyword research. Once they’ve moved those prospects to the stage where they’re considering working with an agency, they can send them content on why it’s better to outsource the management of paid camp…

How to Legally Repost User-Generated Content on Instagram

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Taylor Loren July 30, 2017 InstagramMarketing Wondering how to repost  user-generated content on Instagram…legally? 

Before you start curating a pretty Instagram feed using user-generated content (UGC), it’s important to understand the rules of how to repost on Instagram to protect your brand.

In this blog post, we get a legal opinion on what the actual rules for reposting to Instagam are, and show you a case study of how Airbnb is finding success (and asking for permission) with user-generated content on Instagram:

Reposting on Instagram: Why Following UGC Rules is ImportantUGC is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content — for free.
Every Instagram post with your product, handle, or branded hashtag created by one of your customers (or potential customers) is free marketing for you, and if you repost it on your brand account, it’s also free content.
But is it legal?
Recently, a photographer named…