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7 Skills Successful Social Media Managers Cultiva

Daisy Barringer | Mar 9th 2017

Social Media Manager is a relatively new position in the grand scheme of things. In fact, a decade ago, it didn’t even exist. But today, communicating with customers and activating audiences on social are integral to a brand’s customer service, PR, and marketing strategies. Those who work in the field know the role requires an agile skill set and a “Wild West”-like entrepreneurial spirit in order to navigate the ever-changing landscape.

Cindy Waters, Brand Reputation Manager at Intuit, who manages the Intuit social media properties, has been in the game about as long as social media has been important to companies. With eight years of experience managing social media and PR initiatives for tech and consumer brands, such as TurboTax, Google’s Nest, Netflix and more, she’s a pioneer of the industry and has developed skills in everything from strategic storytelling to video editing to analytics over the course of her career. We chatted with Cindy to get her…
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Email Marketing Psychology

How to use marketing psychology in your email marketing for email list growth, clickthroughs, and sales. Jan 2nd, 2017 by Sarah Peterson
Ever wonder how some online business pros send out one email and get a ton of sales, opens, and clicks…

Yet you can send out email after email with no traction?
Your open rate is abysmal, your clickthrough rate is bleak, and the sales you generate from your email series doesn’t exactly make email marketing seem worth it.
But it is. Take a look at the stats:
Email marketing has the highest ROI for marketers than any other marketing channelEmail marketing is 40x more effective than social media marketingThe average value of an email purchase is 17% higher than social alone. So what’s the difference between the pros I just mentioned, and the entrepreneurs who seem to struggle for every visitor, subscriber, and sale? It’s the understanding of one thing:
Human psychology.

As an email marketer, you need to understand how the human brain works to be more ef…