17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

 Written by Alfred Lua

Jun 1, 2017 Last updated: Jun 1, 2017 12 minutes to read
This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

17 Top Facebook Video Tips for More Views, Shares, and Engagement With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. Check out the below vid…

What Content Marketers Should Know About UX Design

By Lexie Lu – Jun 28, 2017 2017-06-28T20:57:42+00:00Lexie LuBlogger ExtraordinaireSimply Measured
User experience (UX) captures how users interact with a product, and their feelings when they use or anticipate using the product. This involves how a product looks and feels, whether it’s browsing a website or navigating through an app.

UX also encompasses data analysis regarding market research and testing. UX covers most facets of how users feel when interacting with a product.

It can be intimidating for content marketers to lead campaigns that emphasize UX. This marketing requires more specific detailing than just promoting the product itself. UX-driven content marketing needs to hone in on specific content and target audiences.

When working on a campaign with UX in mind, content marketers should be aware of the following six aspects as they compose content and target audiences.
1. Focus on the Giving Experience When trying to properly grasp UX in a marketing sense, recall receiving a …

The “Golden Ratio” of Social Media

by  | May 18, 2017
Have you heard? There’s a new social media trend in town.

The increasingly popular 5:3:2 rule was first introduced by TA McCann from and is now making waves in the world of content sharing, garnering praise from companies like Heinz Marketing and Fast Co. The purpose of this rule is to achieve the right balance of interesting, relevant content for your audience and avoid the most detrimental pitfall of social media today: monotony.

So what exactly is the Golden Ratio and how can you use it? It’s pretty simple – apply the 5:3:2 ratio when planning out your content – let’s say for every 10 posts. Here’s the breakdown:

5 posts (50%) – Curated Content: Articles, news, infographics, and any other content share from other sources that is relevant to your audience
3 posts (30%) – Original Content: Created by you for your audience; original blog articles, photographs, videos, designs, etc.
2 posts (20%) – Personal status updates: Fun, personal tidbits and hap…

5 Essential Elements of an Effective Editorial Calendar


Could you benefit from adding an editorial calendar to your real estate content marketing strategy? The answer is most likely - yes. Designed to keep your Content Marketing plan organized, an editorial calendar is the perfect way to keep your content flowing consistently to your audience.
Whether you already have an editorial calendar in place or need some tips on how to start one, putting these 5 essential elements into play can be the key to your success.
Download our free editorial calendar template to get started.
#1: Content Types The first essential element of your editorial calendar should be the types of content you will create on a weekly or monthly basis. This includes content pieces like blog posts, press releases, social media postings, whitepapers, guest blogs, eBooks and more. This is essential for ensuring that you’re varying your content production. In our free editorial calendar template, you’ll find a drop-down menu that allows you to…