Posts

Improving Your Email Results

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The Ultimate Step-By-Step Guide To Improving Your Email Results with Jay Baer Convince & Convert My friend Tom Webster from Edison Research has a fantastic saying: “the plural of ‘anecdote’ is not “data.” But so many email programs today are governed by what we believe to be true based on stories we’ve been told, or stories we choose to tell ourselves. Even now, in 2018, with a cavalcade of available data the size of Jay-Z’s ego, we still aren’t often managing email in a fully data-driven way. It's said that, "if you cannot measure, you cannot improve.” That’s not entirely right. I would say it this way: “if you don’t measure, any improvements you make are probably a happy accident.” The success of any email marketing program should rely heavily on your ability to carefully gauge both your successes and your mediocrities. By monitoring the most important aspects of your email programs and individual sends, you can make well-informed decisions about the elements that requ…

6 Types of Content and When to Use Them

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April 3, 2018 by Chris Reid
in Types of Content
According to data from Statista Research, twice as many marketers indicated content marketing would be their most influential marketing tool in 2018 as compared to social media marketing. More effective than mobile marketing and paid search marketing. If you too are convinced of the power of content marketing to grow your business, it is imperative you have a detailed content strategy for reaching your target audience. The diversity of your content strategy and quality of your content will determine your success rate.

The old adage 'variety is the spice of life' holds true for effective #digitalmarketing. Click To Tweet
Doubling-down on content for business growth is only your first step. Creating various forms of content will ensure your target audience remains engaged with your brand marketing. The old adage ‘variety is the spice of life’ holds true for effective digital marketing. Offer your audience multiple forms of content an…

How to Write Meta Descriptions That Get Clicked

July 3, 2018 by Chris Reid
in SEO
Keeping up with the latest best practices in search engine optimization is a constant challenge for content marketers. However, one crucial element of search engine results is likely to remain relevant for years to come: the meta description.

Here, we’ll look at what meta descriptions are, why they’re important, and how to optimize them to drive click-throughs and strengthen your long-term rankings.

What Are Meta Descriptions?
The meta description is the short paragraph of text that appears below a page’s URL in search engine results pages. Its purpose is to summarize the content of a web page for the benefit of users and search engines, and it should persuade searchers to click through to your website. Words that match the search query are also bolded in the description.

Why Are Meta Descriptions Important?
While they don’t directly impact search engine rankings, meta descriptions are still an important part of the search experience. They can persuade …

Must Have Elements of Every Small Business Website

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7 Must Have Elements of Every Small Business Website By John Jantsch
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.
In post #1 of 5, I introduced – Why You Must Refocus Your Message On Problems Not Solutions
Today we tackle Step #2 – Getting the “must have elements” on your website. The purpose of your website Before I can talk about the necessary elements of your website specifically, I need to address the purpose of a website.
Gone are the days of your websites just being a digital brochure for your company. A website now has many jobs including:
Get found – The website should be optimized for search to help you get found online.Build trust – Your website is a key element to building trust. Once a person arrives on your website, it needs to validate thei…

GDPR Digital Marketing

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Mark Aspillera “Hi, we just updated our privacy policy…” The odds are that you’ve received a bunch of emails the past few weeks that read like this: and from a variety of different software and service providers (including BrightEdge.) If you didn’t know already, the reason for this sudden torrent of privacy updates is the European Union’s rollout of the General Data Protection Regulation, or GDPR, which went into effect on May 25, 2018. The regulation, which seeks to standardize laws for data protection and privacy across the member nations of the EU, sent many companies into overdrive to update their software products, websites, and other assets to be GDPR compliant. It also might have led some marketers to believe that The more likely reality, however, is that GDPR regulations will be a good thing for digital marketing campaigns, as digital marketers will have a more transparent view into how much of their website audience is genuinely interested in being contacted to receive a news…

What is a Retina display?

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What is a Retina display? We explain the definition, pros and cons of Apple's Retina - and Retina HD, Super Retina HD, Retina 4K and 5K - displays. Plus: which iPads, iPhones, iPods, Macs and MacBooks have a Retina screen? By | 24 Jan 18 Contents> Basic Retina screensRetina 4K & 5KHow does a Retina display compare to non-Retina?How does this compare to rival products?Retina HD & Super Retina HDWhich Apple products have Retina displays? Retina is an Apple marketing term for which there's no concrete definition: put simply, a Retina display is any screen Apple has decided to call that. There are however, features which set Retina displays apart from non-Retina screens.
In this article we explain the features of Retina screens (along with their more advanced Retina HD and Super Retina HD cousins), list the Apple products which have them, and try to give an idea of whether these screens are worth the premium you pay for them.
Basi…