Showing posts from 2017

The “Golden Ratio” of Social Media

by  | May 18, 2017
Have you heard? There’s a new social media trend in town.

The increasingly popular 5:3:2 rule was first introduced by TA McCann from and is now making waves in the world of content sharing, garnering praise from companies like Heinz Marketing and Fast Co. The purpose of this rule is to achieve the right balance of interesting, relevant content for your audience and avoid the most detrimental pitfall of social media today: monotony.

So what exactly is the Golden Ratio and how can you use it? It’s pretty simple – apply the 5:3:2 ratio when planning out your content – let’s say for every 10 posts. Here’s the breakdown:

5 posts (50%) – Curated Content: Articles, news, infographics, and any other content share from other sources that is relevant to your audience
3 posts (30%) – Original Content: Created by you for your audience; original blog articles, photographs, videos, designs, etc.
2 posts (20%) – Personal status updates: Fun, personal tidbits and hap…

5 Essential Elements of an Effective Editorial Calendar


Could you benefit from adding an editorial calendar to your real estate content marketing strategy? The answer is most likely - yes. Designed to keep your Content Marketing plan organized, an editorial calendar is the perfect way to keep your content flowing consistently to your audience.
Whether you already have an editorial calendar in place or need some tips on how to start one, putting these 5 essential elements into play can be the key to your success.
Download our free editorial calendar template to get started.
#1: Content Types The first essential element of your editorial calendar should be the types of content you will create on a weekly or monthly basis. This includes content pieces like blog posts, press releases, social media postings, whitepapers, guest blogs, eBooks and more. This is essential for ensuring that you’re varying your content production. In our free editorial calendar template, you’ll find a drop-down menu that allows you to…

CMO Go-To Digital Tools That Won’t Break the Budget

Every single tool CMOs and their marketing teams can leverage to save time, boost productivity and reduce or shorten the sales cycle is an asset with the power to dish out returns time and time again. During The Spring CMO Club Innovation and Inspiration Summit, Gina McDuffie, CMO, VER, and Hope Neiman, CMO, Tillster, teamed up to lead a breakout discussion where they asked successful B2B marketers what free or low-cost tools they use and would recommend to both their B2B and B2C marketing peers. McDuffie and Neiman added attendees’ responses to their own research and results from a pre-summit survey of CMOs. They’ve put together this index to help you and your team automate, analyze, curate, create and collaborate better.

Content Production, Management and Marketing:
Buzz Sumo– Find content that has been highly engaged with on social media and connect with top influencers in your industry. Conductor – A robust analytics tool, SEO platform and enterprise content marketing solution that …

7 Skills Successful Social Media Managers Cultiva

Daisy Barringer | Mar 9th 2017

Social Media Manager is a relatively new position in the grand scheme of things. In fact, a decade ago, it didn’t even exist. But today, communicating with customers and activating audiences on social are integral to a brand’s customer service, PR, and marketing strategies. Those who work in the field know the role requires an agile skill set and a “Wild West”-like entrepreneurial spirit in order to navigate the ever-changing landscape.

Cindy Waters, Brand Reputation Manager at Intuit, who manages the Intuit social media properties, has been in the game about as long as social media has been important to companies. With eight years of experience managing social media and PR initiatives for tech and consumer brands, such as TurboTax, Google’s Nest, Netflix and more, she’s a pioneer of the industry and has developed skills in everything from strategic storytelling to video editing to analytics over the course of her career. We chatted with Cindy to get her…

7 Simple Edits That Make Your Writing 100% More Powerful

Last Updated Sep 16, 2016

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose. Not only is there a lot of respect for what they have to say, but also the way that they say it. People respect what they say – and love how they say it. Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares. It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better. You’d love to emulate their success, but you don’t know how. The good news is that there’s a secret you can easily learn which will improve everything you write from now on. Fortunately for you, a simple secret ca…

Email Marketing Psychology

How to use marketing psychology in your email marketing for email list growth, clickthroughs, and sales. Jan 2nd, 2017 by Sarah Peterson
Ever wonder how some online business pros send out one email and get a ton of sales, opens, and clicks…

Yet you can send out email after email with no traction?
Your open rate is abysmal, your clickthrough rate is bleak, and the sales you generate from your email series doesn’t exactly make email marketing seem worth it.
But it is. Take a look at the stats:
Email marketing has the highest ROI for marketers than any other marketing channelEmail marketing is 40x more effective than social media marketingThe average value of an email purchase is 17% higher than social alone. So what’s the difference between the pros I just mentioned, and the entrepreneurs who seem to struggle for every visitor, subscriber, and sale? It’s the understanding of one thing:
Human psychology.

As an email marketer, you need to understand how the human brain works to be more ef…