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16 tips for writing effective website copy

Web Copywriting Checklist: 16 tips for writing effective website copy by Herman Drost
Most website owners focus on getting traffic to their sites to generate sales, leads or subscribers. They figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Focusing your efforts only on getting traffic is like throwing mud at a wall. Some of it will stick. Your web copy must be able to convert visitors into buyers.
16 Tips for writing effective website copy
1. What’s your USP? Your unique selling position is what makes your website stand out from your competitors. When a person first visits your website they need to understand its purpose within the first paragraph. If it’s not clear to them they’ll leave and go elsewhere.
2. Stress the benefits Most people visiting your site ask “what’s in it for me” therefore provide the main benefits of your products or services within the first few paragraphs. Don’t make the mist…