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16 genuinely useful email marketing tools

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By Jack Simpson @ Econsultancy Counting shares 8 comments
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.

In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time.
But email marketing is far from easy, and anyone like me who ignores 99% of the stuff that lands in their inbox will know first-hand how competitive this channel can be.
I thought it would therefore be good to take a look at some tools that can make the life of an email marketer much easier.
MailChimp MailChimp is one of the most popular email marketing platforms for a reason. Its interface is clean and simple, and it offers plenty of decent features on its free account.

The best thing about this platform is how easy it is for email marketing beginners to pick up. The interface is ridicul…