Showing posts from September, 2015

Understanding Key Performance Indicators (KPIs) – Complete Guide

Data Analysis

Index (What you will learn)
#1 What is a KPI
#2 Difference between a Metric and KPI
#3 How to find a good KPI
#4 Can you use ‘number of twitter followers’ as a KPI
#5 Can you use ‘number of facebook fans as a KPI
#6 Can you use ‘Phone Calls as a KPI
#7 Can you use Clients’ Happiness as a KPI
#8 Types of KPIs (Internal & External)
#9 Attributes of a Good KPI
#10 Examples of Good KPIs
What is a KPI? KPI stands for ‘Key performance Indicator’.
It is a metric which is used to determine how you are performing against your business objectives.   A metric can be a number or a ratio. So we can have ‘number metrics’ and we can have ‘ratio metrics’.
For example: Visits, Pageviews, Revenue etc are number metrics because they are in the form of numbers.
Bounce rate, Conversion rate, Average order value etc are ratio metrics because they are in the form of ratios.
Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have ‘number KPIs’ and we can have ‘rat…

6 Tips to Improve Your Facebook Posts

Published September 9, 2015 
Are you marketing on Facebook?
Do you want better reach for your Facebook posts?
Using the right posting tactics will give you better results from your Facebook marketing.
In this article you’ll discover six tips for more effective Facebook posts.

#1: Create a Posting Road Map Many businesses start posting on Facebook without a plan. As a result, their posts often don’t address the needs of their audience.
Consider creating a road map for your posts covering various topics.
For example, if you’re in the fitness industry, your content could cover fitness tips, blog marketing, healthy recipes and so on. The more topics you add to your content bucket, the more variety you can offer to your audience.

Decide what topics you’ll cover on your Facebook page. After you choose the topics you’ll cover, create a calendar. A content calendar maps out what to post each day. Having a schedule also helps you build in enough time to create your social med…

Instagram Ads Now Available to All Businesses: This Week in Social Media

Published September 12, 2015 What’s New This WeekInstagram Makes Ads Available to Businesses of All Sizes, Everywhere: “Starting this month, advertisers both large and small can run campaigns on Instagram.”
“It’s now easy for advertisers on Instagram to target their message more effectively and reach people based on what they care about.”

Facebook Updates Facebook for Business Pages to Be More Mobile-Friendly: The new features of Facebook pages will “help businesses build mobile presence and communicate with customers more easily” and “make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals.”
“Your page should house the information people are looking for, help you communicate with your customers and support your unique goals.”
Periscope Now Supports Landscape Broadcasting: “In the latest version of iOS and Android, Periscopers can now hold their phones either in portrait or landscape.”
“Viewers can …

10 Step SNAPCHAT Guide: How to Grow a Following on Snapchat

Sep 10, 2015
Okay, so you finally give in to your friends encouraging you to sign up for Snapchat, you understand the basics of how to use it, (if not, read the noob’s guilde to using snapchat click here) so….now what?

How in the world do you grow/build a following? Logging in to the app for the first time you’ll notice that Snapchat is not your typical social media site. The Snapchat app does not allow you to find or discover people or businesses. This is tough if you’re trying to grow your following within the app. So how else are you suppose to discover new and interesting people and how are people going to discover you? I’ve compiled a list below that will guide you. This list however, will require just a bit of “strategic work” on your part. Since Snapchat is purely word of mouth (at this point) creating great content is KEY. Great Content + Viewers who are excited about your content x Word of Mouth = GROWTH.
The Checklist below, will help you get started on growing your following…

Analyzing Your Content With Google Analytics: How to Know What Works

Published September 11, 2015  Do you study your website’s Google Analytics? Want to go beyond reporting what you see?
To discover how to analyze content using Google Analytics, I interview Andy Crestodina.
More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert.
Andy will explore how to analyze your educational and sales content using Google Analytics.
You’ll discover what mistakes marketers make with analytics.

Listen as Andy Crestodina shares what marketers need to know about analyzing their content with Google Analytics.
Share your feedback, read the show notes and get the links mentioned in this episode below.

15 SEO Best Practices for Structuring URLs

By: Rand FishkinFebruary 24th, 2015
It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
#1: Whenever possible, use a single domain & subdomain It's hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving co…

5 Reasons Content Marketing is Different From Other Marketing Approaches

Aug 26, 2015By in Content MarketingMarketingFeaturedSocial Media

Every company has customers with questions, and every customer has a million places they can go to get answers.

Because content marketing seeks to provide customers with the valuable content they need (instead of what companies think they want), that means content marketing is truly an approach that can benefit any brand.

Here’s the Content Marketing Institute’s definition of content marketing:
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.

When we dig into the concept of content marketing and practical examples of how content marketing is executed, it’s clear that this type of marketing is different from other approaches in key ways.
As you ponder how content marketing fits in with your other marketing efforts, think a…