Posts

Showing posts from August, 2017

How to Create a Curated Newsletter

There’s a sea of opportunities when you get started with a curated newsletter. The following steps will help you stay on track and launch your newsletter successfully.
Step 1:  Determine the scopeThe most important thing to consider when launching your newsletter is the focus of its content. This should closely match both the interests of your audience and the area in which you want to establish your authority. You should also consider whether the content you include stands in the top, middle, or bottom of the marketing funnel so you can provide relevant resources to readers who are in different stages of the buyer’s journey.
For example, an agency specializing in paid advertising for small and medium-sized businesses will be sharing top-of-the-funnel resources on how to get started with keyword research. Once they’ve moved those prospects to the stage where they’re considering working with an agency, they can send them content on why it’s better to outsource the management of paid camp…